BACHELOR OF MANAGEMENT (MARKETING) WITH HONOURS

This program is designed for students who wish to enhance their knowledge and expertise in marketing. Teaching and learning are conducted by instructors with expertise in marketing, management, and industry thought leaders. The program aims to fulfill social responsibility by providing trained professionals who meet the current job market demands.

3.5 years / 7 semesters

Coursework

128 credit hours

 

Specialization Courses

  • Marketing Management 
  • Services Marketing
  • Consumer Behavior
  • Marketing Research
  • Product Management 
  • International Marketing
  • Integrated Marketing Communications
  • Pricing Strategy
  • Retail Management
  • Social Marketing
  • Electronic Marketing

The specific entry requirements for the Bachelor of Management (Marketing) with Honours program at Universiti Malaysia Terengganu are as follows:

  1. Pass Sijil Tinggi Pelajaran Malaysia (STPM) or equivalent, with a minimum grade of B- of the subject: Economics / Geography / Accounting / Business Studies; and a minimum grade of C for Mathematics (M) subject at STPM level or a minimum grade of C in Mathematics subject at SPM level; Pass in grade of E in English subject at SPM level.
  2. Pass Matriculation / Foundation or equivalent with a minimum grade of B- in two (2) of the subject: Mathematics / Physic / Economics / Accounting / Business Management; and a minimum grade of C in Mathematics and pass grade of E in English subject at SPM level.
  3. Hold a Diploma in a related field or have other qualifications recognized as equivalent and endorsed by the University Senate.
  4. Applicants must have at least Band 2.0 for the Malaysian University English Test (MUET).

Graduates of Management (Marketing) has various career opportunities as a Marketing Representative, Sales Representative, Sales Executive, Marketing Executive, Business Development Executive, Sales Manager and Marketing Manager.

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