BACHELOR OF MANAGEMENT (MARKETING) WITH HONOURS
This program is for students who want to reinforce knowledge and expertise in marketing. Learning and teaching are conducted by teaching staff in marketing and industry thinkers. This program is implemented to meet social responsibility by providing trained workforce that meets the current market demand
3.5 years
Coursework
128 credit hours
Marketing is closely related to purchasing, retailing, production, sales and logistics.
SPECIAL REQUIREMENTS OF THE PROGRAM
- Obtained at least Grade B – (NGMP 2.67) at Sijil Tinggi Pelajaran Malaysia (STPM) level with a minimum grade B – (NGMP 2.67) in one (1) subject of Economics, Geography, accounting or Business Studies / Business Management and obtained a minimum grade C (NGMP 2.00) or minimum grade C at SPM level in Mathematics, and pass (grade E) at SPM level in Mathematics
- Acquired at least Grade B – (NGMP 2.67) at Matriculation or Foundation level in any two (2) subjects of Mathematics, Physics, Economics, Accounting or Business Management and obtained at least honors (Grade C) in Mathematics and passing (grade E) in English at SPM level
- Diploma holder in a related field or have other qualifications recognized as equivalent and endorsed by the University Senate.
- Obtain at least Band 2.0 in the Malaysian university English Language Test (MUET).
Graduates of Management (Marketing) has various career opportunities as a Marketing Representative, Sales Representative, Sales Executive, Marketing Executive, Business Development Executive, Sales Manager and Marketing Manager.
