HOME > Undergraduate > Bachelor of Management (Marketing) with Honours

Future students can find information about our Bachelor of Management (Marketing) (Hons.) programme as outlined on this page. To survey other programmes, click on the links below.

 

The Bachelor of Management (Marketing) (Hons.) is one of the program offered by the School. This program is run to fulfill social responsibility by preparing trained workforce with eligibility in current job market needs.

A. PROGRAMME OBJECTIVES

The programme attempts to deliver and provide understanding with the concept and principles of management and marketing. It also applies competencies of management and marketing in planning, identifying, analysing and evaluating the problem. It also nurtures ethical attitudes, professionalism and confidence among graduates.

B. CAREER PROSPECTS

Marketing is closely related to the purchasing, retailing, production, sales and logistics. Graduates of Management (Marketing) has various career opportunities as a Marketing Representative, Sales Representative, Sales Executive, Marketing Executive, Business Development Executive, Sales Manager and Marketing Manager.

C. ADMISSION CRITERIA

University’s General Admission Requirements

i. Passed SPM/equivalent.

ii. Passed Bahasa Melayu/Bahasa Malaysia with a credit at SPM level/ equivalent.

iii. Sat for Malaysian University English Test (MUET).

iv. Passed STPM examination with at least a grade of C (GPA 2.00) in GeneralStudies/General Paper, and a grade of C (GPA 2.00) in two (2) other subjects.

or  Possess a diploma or other qualifications accredited by the Malaysian Government and approved by the University Senate.
or  Passed the Ministry of Education’s Matriculation/Universiti Malaya’s Pre-University Science Programme with a CGPA of at least 2.00.

Programme’s Specific Requirements

i) Minimum qualifications for STPM/Matriculation/Pre-University candidates:

a) Acquired a grade of B- (GPA 2.67) in one of the following subjects at STPM/ Matriculation/Pre-University level: Economics,
Accounting, Mathematics or Business Studies.

b) A credit in Mathematics at SPM level or a grade of C (GPA 2.00) in Mathematics at STPM/Matriculation/Pre-University
level.

c) Passed English at SPM level.

ii) Equivalent Qualifications:

Diploma in related discipline from accredited institution.